The Political Communications Revolution & The Weaponization of Humor

John Michael Chambers – JMC Broadcasting

Riccardo Bosi & John Michael discuss how humor is being used today.

Political humor has always been a weapon of the disempowered. Cartoons, satire, mockery—a way to speak truth to power without losing your head. But now, the main players have entered the arena. And the rules have changed forever.

In this excerpt, Riccardo Bosi explains the new architecture of 21st-century political communication. The days of the pleasantly-faced anchor looking earnestly into the camera and telling you what to think are over. The people know it.

Bosi reveals the psychology: when you tell someone a story and they know it’s just a story, they willingly suspend their disbelief. The message bypasses the prefrontal cortex, skips rational examination, and locks directly into the back of the brain. The cabal has been using this technique for decades—advertising, movies, media. But now, it has been turned against them with ferocity.